• To fortify the foundations and beliefs that the founder, Sheikh Abdul Mohsen Al Abdul Mohsen Al Swailem, has reinforced into in all the forms of work, and which are based on transparency and credibility that have been a great part of the history of the establishment.
• Continuity in fortifying the establishment’s wide clientele foundation, through maintaining a relationship that is based on the concept of providing distinguished services throughout the phases of the sale and even beyond that point, as well as working on accommodating the growing demand for superlative products on all technical and functional levels.
• Continuity of maintaining successful relationships with our partners by providing the best services to their products, as well as opening exceptional channels within the markets, as well as reinforcing the establishment’s outlets and points of sale network which number to more than 1000 outlets to ensure total geographic coverage to the Saudi market.
• To build a distinguished reality for an investment atmosphere that performs a clear reading to regional markets’ evidence and facts as well as their cyclic fluctuations and their actual growth intervals.